WILDA.ECO

As We Are Now

Norway

As We Are Now, also called AWAN, is a women-owned label making comfort-focused womenswear. It describes its clothes as modular, low-effort pieces for busy women. The range includes dresses, shirts, trousers and jumpsuits, and the wrap dress is its bestseller. The brand uses a single fibre, Tencel lyocell, for its garments, which it presents as plastic-free and designed with circularity in mind. Production takes place in Portugal, and the label sells some collections through preorder campaigns. Good On You rates As We Are Now Good overall: Good for planet, It's a Start for people and Good for animals. It notes that the brand uses a high proportion of lower-impact materials, limits its production runs and traces most of its supply chain. Good On You also found no evidence of a Code of Conduct, living wage commitments or action to reduce packaging. The brand does not appear to use animal-derived materials.

Oobi

Australia

Oobi is an Australian children's label for girls from newborn to age 12, with some matching styles for mums. It makes brightly printed cotton dresses, playsuits, tops and other everyday clothes. Founder Alexandra Riggs draws every print by hand in the Sydney studio. Artisans in Jaipur, India, make the garments using hand techniques passed down over generations. The brand says its manufacturing is fair and that it works to keep these artisan skills alive. Its Oobi-Fy The World programme donates clothing to children who need it, one item for each garment sold from a new season. Good On You rates Oobi Good overall: It's a Start for planet, Good for people and Great for animals, because the entire range is stated to be vegan. It notes that the final production stage is fully SMETA certified, that the brand partners with women artisans and that some workers are paid living wages. It also notes low-impact dyes in some products and efforts to cut packaging.

Purusha People

United States

Purusha People is a US womenswear brand rooted in yoga. It makes sleepwear, loungewear, intimates, bra tops and everyday clothing in sizes from XS to 4X, and releases its pieces in small, limited-edition drops. Its clothing is made from OEKO-TEX certified Lenzing Tencel lyocell. Spandex makes up less than 10% of the fabric, and the brand says it plans to switch to a plant-based version once one is widely available. Prints use water-based inks, and dyeing takes place in a GOTS certified dye house. Every step, from knitting to finishing, happens in downtown Los Angeles. The brand says all its makers are paid a guaranteed living wage. Fabric scraps are recycled, damaged pieces are sold as seconds, and packaging is plastic-free and made from recycled paper. A portion of profits from each drop goes to a charity. Good On You rates Purusha People Good overall: Great for planet and animals, since its whole range is vegan, and It's a Start for people. Good On You notes that the brand does not define what it means by a living wage.

ColieCo

Portugal

ColieCo makes lingerie, underwear and swimwear in its own studio in Sagres, Portugal, with plus sizes available. Every piece is made to order. The collections include mesh sets, TENCEL Intimate underwear, bamboo silk lingerie and prints designed with independent female artists. Founder Nicole Coates started the brand as a student project in the UK and later moved it to Portugal. The brand says every fabric it uses is either a sustainably processed natural fibre, mostly recycled, or reclaimed deadstock. By its own figures, about 60% of its fabric is reclaimed, 30% is natural fibre and 10% is recycled polyester. The studio runs on renewable energy and holds SANE Standard certification. ColieCo says studio workers are paid a living wage, orders ship in plastic-free packaging and shipping is carbon offset. Good On You rates ColieCo Great, with top scores for both planet and people. It points to the brand's upcycled materials, made-to-order model, in-house production and Code of Conduct. It also notes that living wages are not ensured across the whole supply chain. The brand holds Global Recycled Standard certification.