1.Independent Village Retail Experience Daisy & Tilly’s operates as a locally rooted village shop, offering a personalised and welcoming retail experience that prioritises trust, familiarity, and community engagement. 2.Focus on Ethical and Sustainable Products The store carefully selects products that align with ethical values, including organic, Fairtrade, vegan, and environmentally responsible goods from verified suppliers. 3.Support for Local and Small-Scale Producers A core part of the business model involves sourcing from local farmers and independent producers, helping sustain regional livelihoods and reduce supply chain impact. 4.Curated Multi-Category Product Offering Daisy & Tilly’s combines everyday groceries with artisan foods, beverages, gifts, cards, and flowers, creating a convenient yet distinctive one-stop shopping destination. 5.Promotion of Conscious Consumer Behaviour Through product selection and in-store practices, the business encourages mindful purchasing, waste reduction, and long-term sustainability among customers. 6.Quality-Driven, Customer-Centric Operations The shop prioritises product quality, transparency, and attentive service, ensuring customers receive reliable, high-value products with a personal touch.