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Platform by Mission Sustainability
All categories Sustainable products Imagine Meats
Mumbai, Maharashtra, India
Imagine Meats is a Mumbai‑based plant‑based meat company founded by Bollywood personalities Genelia D’Souza and Riteish Deshmukh to reimagine meat consumption with sustainable, cruelty‑free alternatives rooted in Indian culinary traditions. Its range includes plant‑based keema, seekh kebabs, biryani variants, nuggets, sausages, and other vegetarian substitutes crafted from soy, pea protein, and sunflower oil, delivering familiar textures and flavours without cholesterol, animal hormones, or antibiotics. ETRetail.com The brand collaborates with ingredient partners like ADM Nutrition India to optimise texture, taste, and nutritional quality, developing products that resonate with Indian taste preferences while appealing to health‑conscious and ethically minded consumers. ADM Initially launched through select retailers and online direct‑to‑consumer channels in Mumbai, the company expanded to cities including Delhi, Hyderabad, Bangalore, and Pune. ETRetail.com Imagine Meats also engages in partnerships with food service and retail chains to broaden access to plant‑based menus nationwide and advocate for sustainable diets.
Genelia D’Souza
Co‑Founder & Brand Visionary
Operating since 2021
11-50 Members
Eco-system
Forests
Agricultural Lands
Cities and Towns
Sectors
Health and Wellness
Food Security
Sustainable Materials
Plant protein formulation: Imagine Meats uses soy, pea, and sunflower protein bases to achieve meat‑like texture and flavour profiles, carefully balancing protein, fats, and fibres to mimic real meat sensations. ETRetail.com
Culinary science and flavour design: The company integrates Indian spice blends and cooking techniques into product development to ensure authentic taste experiences aligned with regional preferences. The Step World
Nutrient optimisation: Products are designed to provide balanced nutrition, incorporating protein, essential micronutrients, and fibre while avoiding cholesterol, hormones, and antibiotics. ETRetail.com
Textural engineering: Through ingredient blending, extrusion, and food processing technologies, Imagine Meats ensures consistent texture that satisfies consumer expectations for meat‑like bite and chew. ADM
Clean ingredient standards: Efforts are made to minimise artificial additives, preservatives, and colouring, focusing on natural protein sources and flavour enhancers. Imaginemeats
Scalable manufacturing partnerships: Collaborations with ingredient suppliers and production partners such as ADM enable Imagine Meats to scale operations while maintaining quality, consistency, and food safety standards.
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